Michael Cioni gives James Mathers a run down on Strada, a start-up he has created with his brother, Peter. Strada is a cloud-based platform designed to leverage AI to remove the complexities and inefficiencies faced by professional content creators. It automates tedious manual tasks, simplifies workflows, and reduces delivery times, allowing content creators to focus on creative storytelling. Users can design custom workflows for their unique postproduction needs, with features such as multi-cloud syncing, multicam playback, automatic transcription and translation, transcoding, and AI tagging and analysis, all controlled from a single intuitive interface.

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