Which tactic wins in the battle of earned media vs. paid media? How does owned media factor into all of this? In this video, Alicia explains what earned, paid, and owned media are, shares examples of each, and helps you decide which strategies are right for you.
⌛ Video timestamps:
00:00:00 // Introduction to paid and earned media
00:00:41 // Paid media overview
00:01:17 // Earned media overview
00:02:08 // Owned media overview
00:02:41 // Examples of each media type
00:04:08 // How to decide between paid, owned, and earned media
00:04:48 // Conclusion
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