Designers strive to fill up the world with beautiful environments, packaging, products and landscapes. These can be defined as aesthetic experiences wherein designers use the study of beauty to create pleasurable experiences for humans to interact with items and spaces.

Join Prasad Boradkar, a professor emeritus of industrial design at Arizona State University, as he discusses one of the three primary goals of design: beauty.

When designers create aesthetic experiences, they must focus on the five senses: sight, hearing, touch, smell and taste. For example, picture a car or a movie theater. Driving a car needs to be comfortable with a seat that’s the right, shape, form, color and texture as well as an easy to hold and steer wheel. Seeing a movie in a theater needs the right environment, seating, graphics, lighting and more.

About Understanding Design:

Understanding Design is an educational series of online design courses about the fundamentals of design. The series delves into how great designers think and how the design process works with case studies of many iconic items. We interview professional designers from a range of disciplines about how they incorporate beauty, utility and sustainability into the design work they do.

🔔 Subscribe for more Understanding Design videos at [ Ссылка ] for more episodes every Wednesday!

About ASU:
Recognized by U.S. News & World Report as the country’s most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration. ASU graduates more than 20,000 thinkers, innovators and master learners every year. Take a deeper look at how ASU is building the next generation of leaders at [ Ссылка ].

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