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Today we want to tell an inspiring story of Daily Paper, a Dutch clothing brand that skyrocketed to a 30 million dollar empire. Lupita Nyong’o, Jay-Z, and Michelle Obama, adorned in Daily Paper clothing, lead us into the tale of three childhood friends who embarked on an unexpected journey.
Amsterdam-based creators, Adderrahmane Trabsini, Hussein Suleiman, and Jefferson Osei, began with a simple blog discussing streetwear, cultural topics, and their passion for fashion. Little did they know, this blog would evolve into a brand that marries Western influence with African heritage. Their iconic Maasai Shield logo pays homage to their roots while resonating globally.
From a mere five t-shirts in 2012 to a thriving brand with stores in Amsterdam, New York, and London, Daily Paper is a testament to the power of pursuing one's passion. They seamlessly blend modern cuts with traditional African elements, creating collections that speak volumes about their journey.
Discover how they collaborated with luxury retailers, wildlife conservation initiatives, and even designed for Ajax FC. Through the lens of Daily Paper's success, learn the art of harnessing opportunities, focusing on what works, and building a brand that transcends clothing.
With a vision to reshape perceptions and share narratives from Africa, Daily Paper continues to inspire with their "afrofuturist" designs. Dive into their story and gain insights to implement in your own professional ventures.
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👉 𝐈𝐟 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐯𝐢𝐝𝐞𝐨, 𝐩𝐥𝐞𝐚𝐬𝐞 𝐥𝐢𝐤𝐞 𝐢𝐭 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞 𝐢𝐭.
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👉 𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.
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