What Is a Promoter in Net Promoter Score (NPS)? Understanding the role of promoters in the Net Promoter Score (NPS) is essential for any business looking to gauge customer satisfaction. In this informative video, we will clarify what promoters are and why they matter. We will discuss how customers are categorized into promoters, passives, and detractors based on their responses to a simple question about recommending a product or service.
Promoters, who score between 9 and 10, are your most loyal customers. They not only enjoy your offerings but are also enthusiastic about sharing their positive experiences with others. This word-of-mouth promotion can significantly influence your business's growth and reputation. We will explain how to calculate your NPS score and what it means for your customer base.
Understanding your promoters can provide you with valuable feedback to enhance your products and services. By focusing on the needs and experiences of these customers, you can foster loyalty and drive repeat business. Join us in this discussion to learn more about the importance of promoters in the NPS framework and how they can help shape your business strategy.
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