In this video, you'll learn how to set up a basic internal linking strategy, and some mistakes to avoid. 🚀 Keep learning with our FREE SEO courses ► [ Ссылка ]
Internal linking is maybe one of the most underutilized search engine optimization techniques by SEOs and developers alike. Have no fear, though! Solid internal linking is actually much easier than you might think.
Just like we talked about in our recent Top 5 SEO mistakes video, it really is a matter of investing a few minutes and doing the basics really well.
Step one: You’ll want to identify the pages of yours that target high volume keywords and then develop them as what we’ll call “hub pages.” For our site, we could set up hub pages for cakes, donuts, pastries, pies, and breads as the hubs. You’ll want to avoid picking too many hub pages. Keep them to the essentials. (and I think we have all the essentials right here)
Next, map out what fits under each hub page. Under the Cakes hub page, for example, you could have birthday cakes, graduation cakes, wedding cakes, company event cakes, or even funny cakes that make you smile.
Third, you’ll want to consider setting up one more level below each of these clusters. Under birthday cakes, for example, you could set up sub categories such as “cakes for kids” and “cakes for adults” - or it could be “whole wheat” and “gluten free” under your bread hubs. Just think through your products and audiences to segment these the best way.
Next - you might need to bribe your dev folks with some donuts for this next step. This hierarchy should become the basis for your main Navigational Internal Links - also known as the “Nav Bar.” If this isn’t the case, work with the dev team to make sure your site’s navigation actually aligns with these hubs and clusters.
The fifth and final prep step is tackling Contextual Internal Links. What are we talking about here? Contextual internal links are typically placed within the main body content of a page and is important because it helps users find additional related information they may need. Plus, internal links also pass authority to the page you’re linking to and helps search engines understand your site. Remember Google is always crawling your site and you want to help the machines really understand everything about it!
You’re not alone in doing this, though. SEMrush has great tools to help you do all of this well.
The easiest way to audit your internal links is to jump into the SEMRush Internal Linking report in Site Audit. It quickly shows the strongest and weakest links on the site.
Use this to identify errors, warnings, and notices regarding your site’s internal links and make the suggested changes to your site. It’s THAT simple!
Timestamps:
00:00 Intro
01:00 Example of how to set up your basics (imaginary donut website)
02:57 How SEMrush can help you check your internal linking
03:00 The Internal Linking report in Site Audit
04:46 Internal linking mistakes you want to avoid
06:35 Bonus tip: check your HTTPS
07:28 Outro
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