Watch our webinar on Community Asset Mapping, recorded on May 30, 2024.

Many communities, especially those in historically marginalized areas, often feel disconnected from the news intended to serve them. This disconnect highlights the need to bridge the gap between journalists and the community, ensuring that reporting genuinely reflects and benefits the community it serves.

Why This Matters
To better serve your audience and enhance your DEIB practices, community asset mapping is a crucial strategy. This exercise helps identify and utilize the strengths and resources within your community, transforming your reporting to be more inclusive and impactful.

Webinar Details
Speaker: Letrell Deshan Crittenden, Ph.D., Director of Inclusion and Audience Growth at the American Press Institute

In this engaging session, Dr. Crittenden guides you through the essential steps of creating a community asset map. You will learn to:
- Distinguish between sources and assets
- Understand the advantages of asset mapping over traditional source listing
- Identify different types of community assets
- Strategize and execute the creation of an asset map

By the end of the session, you'll have a foundational starting point for your asset map and clear next steps for completing and refining it. This skill is invaluable for any journalist, regardless of their role in the newsroom.

свернуть