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Electric pickup trucks (EV Trucks) sound like they'd make a lot of sense: the Ford F-150 was the top-selling vehicle of 2023, with Tesla quickly catching up. So, combining America's favorite truck with the electric trend should be a no-brainer, right? Wrong. Follow along as we dig into why EV truck sales are stalling despite the hype. Discover the unexpected reasons why even giants like Ford, GM, and Rivian are struggling. And get a peek at a new player who could change the game.

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