Virtual Reality is a common tool utilized in immersive experiences, but what other emerging tools are making their mark in the immersive field? Media consultant and Texas Immersive founder, Erin Reilly, interviews Interactive Content Consultant, Jenna Seiden, on emerging technologies such as AR, AI and IOT as enhancements in storytelling, educational and museum experiences.

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About TXI:
Texas Immersive Institute (TXI) is a program within the Moody College of Communication at the University of Texas at Austin designed to help students create immersive experiences that are intimate, interactive and experiential to engage audiences and build brands. TXI’s goal is to imagine the unknown into existence through the practice of immersion. Through its coursework, interactive events and technology-rich lab, TXI ensures its community will live at the intersection of culture and commerce such that consumers can engage through a blend of physical, digital and voice environments with ease.

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