Pepsi Marketing Executive, Javier Farfan, is a multicultural marketing expert discussing how you can best leverage your next marketing campaign and business venture. He sheds light on the institutional racism that stands at the core of many marketing campaigns and gives us insight into what a successful launch looks like.

Javier Farfan strives to always work towards the greater good. He is currently a strategic advisor to Anheuser-Bush, Miller Coors, and Tidal (Jay-Z's streaming service). His executive experience spans across many well-known companies including Microsoft, Verizon, Pepsi, MTV Tres, Nickelodeon, JP Morgan Chase, and Accenture. Javier has degrees from Binghamton University (BA), Columbia University (MA), and New York University (MBA).

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