Marketing leaders face an extremely diverse range of media, technologies and communications to develop strategies and support businesses in lead-gen activities and sound ethical positioning.

How can marketers combine swift and Agile trial-and-error strategies with rational, data-driven approaches to be opportunistic and strategic?

Moderator Gauthier Vasseur—Executive Director at the Fisher Center For Business Analytics, UC Berkeley—reviews with our panelists the proven and groundbreaking approaches that marketers can leverage, as well as sharing methods and techniques to assess their effectiveness.

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