Global marketing expert Martin Lindstrom on a clip from #Lindstromspeaks reveals the true power of Apple's branding motifs as he discusses the behaviors of small children when introduced to screens. He and his team prove that children, perhaps one of the most impressionable branding demographics, have already integrated some of the most innocuous branding techniques that Apple uses into their everyday vocabulary. These techniques are great examples of experiential "full contact" branding, and Martin's case study proves this method's efficacy.

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#SmallData #MartinLindstrom #Branding Expert

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