Customer engagement is crucial to customer retention and New Look wanted to use gamification to enhance their email marketing campaigns. With gamified content, New Look aimed to test unique user experiences in comparison with traditional email campaigns by tracking click through rates and conversion rates as performance indicators.

Speaker: Jacques Prothon

Jacques is the founder and CEO of Odicci. Before starting Odicci, he founded a CRM and e-Commerce agency implementing loyalty programmes and e-Commerce websites for major retailers. He has been working in database marketing and e-Commerce for more than 12 years and was a VP of Partnerships for a leading marketing automation platform.

Session recorded at Gamification Europe 2022

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