2023 is going to be a big year of continued shifts when it comes to marketing your business online, and here are a few that I think are on the horizon:

1. Lead With Your Expertise & Opinion
Cookie cutter social media content that mirrors what everyone else is talking about is a no-go this year. Your audience wants to hear your unfiltered opinion and learn from your expertise. Lead with what you've tried, tested and know to be true vs. what you just learned online or saw on someone else's channel.

2. Trends Are Taking A Backseat To Original Content
People are bored hearing the same audio and seeing pointing/dancing videos at every turn. Talking head videos like this, vlogs and even voiceover content will work best for capturing your audience's attention. With that being said, Instagram and TikTok trends still have a place in your content marketing strategy, however, they shouldn't be top priority.

3. Diversifying Your Marketing Strategy
This is the year that you STOP putting all your eggs in one basket and start showing up on multiple social media platforms, and focusing on owned media like your website, blog and email marketing. Diversification in your content and marketing will skyrocket your results and protect your business in the event that you lose access to your Instagram account.

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