Why isn't Black Friday as popular as it used to be?
Let's connect the dots.
Holiday shopping fever began in 1924 with the original Christmas ad - The Macy's Thanksgiving Day Parade - kicking off the holiday shopping season.
The term "Black Friday" didn't enter the national conversation until the late 1980s, when retailers turned it into an unofficial holiday.
The 2008 recession started the demise of Black Friday. Retailers embraced a new strategy, starting Black Friday sales earlier in the holiday season.
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