At the BRITE ’23 conference, David Rogers (Faculty, Columbia Business School; author, “The Digital Transformation Roadmap: Rebuild your organization for continuous change”) notes that digital transformation is an imperative in today's continuously disruptive times—yet 70% of digital transformation efforts fail. That's because too many business leaders view these efforts as technology problems rather than the organizational challenges they truly are. Rogers outlines critical questions of leadership, culture, innovation, and governance; identifies the root causes of DX failure; and offers a five-step roadmap to rebuild any organization for a future of continuous transformation.
For more information on the BRITE conference and Columbia Business School’s Center on Global Brand Leadership visit:
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