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Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. That’s because event platforms collect data about registration, attendee behavior, their feedback about the event, engagement levels, and more valuable insights.

Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. Not only is event planning somewhat of an art form, it can now also be a science!

In this blog post, we explore how to measure event ROI based on clearly defined goals and key performance indicators. Proving a positive ROI used to be challenging as planners mostly only relied on pre-event and post-event surveys. Finally, we explain how event platforms can help planners measure event ROI and reach their goals. It’s quite an investment, but it does pay off in the long-term – especially if the platform becomes a center piece of the event strategy.

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