PayPal executive describes how brand personalization impacts the customer experience for small business success. Subscribe to GoDaddy on YouTube: [ Ссылка ]
0:00 Who is Rama Mallika?
0:28 The importance of brand personalization in 2021
0:50 Creating your brand purpose
1:30 Improving customer connection for your small business
2:00 Focusing on the customer experience for your online store
With a growing demand for brand personalization in 2021, it’s crucial for entrepreneurs to focus on improving the customer experience for business growth. Rama Mallika, head of Market Research at PayPal, says there are a few different ways this can be delivered: purpose, connection and experience. Through brand personalization, small business owners can curate a purpose-driven approach that keeps customers satisfied beyond their purchase — which keeps them coming back for more. When brands integrate a customized and frictionless journey for the buyer, it will be the key differentiator that sets them apart from the competition and builds customer loyalty — both on and offline.
References:
Consumers are 4-6x more likely to purchase, protect and champion purpose-driven companies. [ Ссылка ]
84% of consumers say being treated like a person, not a number, is very important to winning their business. [ Ссылка ]
A study found that customer experience will overtake price and product as the key brand differentiator. [ Ссылка ]
Learn more about PayPal:
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https:/www.twitter.com/paypal
Resources for Small Businesses:
Venture Forward study: [ Ссылка ]
Up-to-date info on COVID-19: [ Ссылка ]
COVID-19 resources and grant information: [ Ссылка ]
The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.
#CustomerSuccess #CustomerExperience #GoDaddy #SmallBusinessNewsandTrends
