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Get to know the sprezzatura icon, Gianni Agnelli: [ Ссылка ]

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00:00 Introduction

00:27 Sprezzatura

It is an Italian term and meets as much as casual elegance that looks effortless and nonchalant. Even though it's not a term that was super popular 10 or 15 years ago, it actually has quite a bit of history. In fact, it was first used in Castiglione's book of the Courtier which is a classic of Italian Renaissance literature. The goal of sprezzatura was to teach noblemen on how to cultivate an elegant lifestyle while appearing natural and unrehearsed about it.

As with many things, sprezzatura has evolved over time. In the last half a century, it has mostly become an idea of imperfection. One person that's very closely connected to sprezzatura is the Italian industrialist Gianni Agnelli. He obviously broke traditional style rules, for example, he wore his wristwatch on top of the shirt cuff rather than underneath.

If you go to Pitti Uomo today, you'll see the majority of men will either have a tie that is tucked in or one blade especially the back blade is longer than the front. Agnelli really finds sprezzatura in a way that he cultivated what would otherwise look as a bold style error.

The Dangers of Sprezzatura

04:55 1. It has its time and place

First of all, recognize that sprezzatura is meant for specific situations: you can’t wear loafers without socks when attending the Queen’s Garden Party in Buckingham Palace. The same applies when you’re in court or climbing the corporate ladder.

05:16 2. Keep it low key
It’s also possible to go too far and end up looking ridiculous and contrived, so restraint is still the name of the game.  Today, sprezzatura tends to look more like the flamboyant style of Agnelli’s grandson Lapo Elkann than Agnelli himself.

06:00 3. Try to be original
Lastly, sprezzatura is accomplished best when one’s nonchalance is unique, graceful and original. Following the examples you see in photos of Pitti Uomo can, therefore, become its own kind of conformity, and people will know it.

Ways to Do Sprezzatura

06:41 1. Leave Buttons and Buckles Undone
09:06 2. Play Around with Your Necktie
09:54 3. Wear Your Belt Long

That being said, it’s fair to acknowledge that it is not easy to come up with a truly original take on sprezzatura these days; our best advice is to find something that appeals to you and wear it with confidence.
#sprezzatura #notsponsored #sprezzaturafashion
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