For our second episode this season of #CallMyPeople, we sat down with Courtney Carter, a highly respected leader within the sports, media, and entertainment landscape. Courtney Carter has built a prodigious reputation by realizing the value within the breadth and depth of her experience across industries. With over 20 years of proven success in the NBA/WNBA, MLS, ESPN, CAA, and her own Carter Media Group (CMG), she has helped drive over $250M in revenue and packaged, sold or produced multiple campaigns, shows and films.
Twice named a top entertainment executive by Business Insider, Courtney’s emergence as a leading intersectional architect behind some of the world’s most beloved properties and talent is a direct result of her ability to identify cultural shifting brands, platforms and partnerships. Her nuanced understanding of social, digital and new media allows her to create new boundaries and opportunities within the existing landscape. There, she creates innovative revenue streams that complement brand identity, while producing entertaining solutions.
Courtney’s innate desire to be an active part of brand, IP, and its future communities recently led her into angel investing as well as the web3 space.She currently serves as advisor to the $200M crypto/web3 fund: SINO Global Capital and is a limited partner in over eight companies across sustainability, tech and CPG industries. As a former D1/semi-pro soccer player she is also proud to be part of the investor/ownership group of Angel City FC -the new professional women’s soccer team in Los Angeles.
Her commitment in servant leadership is paramount to her purpose; in 2020 she founded the non-profit organization Ally2Action, an organization that aids people in their pursuit and understanding of social and racial equity .She is also honored to serve as Board Member to Friends of the Children Los Angeles, serving the greater Los Angeles’ areas at risk youth and families affected by the foster care system.
About SpringHill:
SpringHill is the empowerment brand founded by LeBron James & Maverick Carter featuring videos that inspire and empower the creators of tomorrow.
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