Sales and marketing (mis)alignment. A tale as old as time.
So old, in fact, that some wonder if sales and marketing alignment can ever really exist.
Justin Keller, Drift's Vice President of Revenue Marketing, believes it can, which is why for Season 2 of Revenue Talks, he sits down with leaders across sales, marketing, and customer success to find out how they're aligning go-to-market teams to accelerate revenue at their organizations.
Listen to leaders from companies like Workable, Salesforce, and Nivati talk about how they measure success, how they hold teams accountable, and how they create campaigns that scale.
The first episode airs Monday, 10/17. Make sure to subscribe, so you don't miss it.
Because if there's one thing Justin knows for certain, it's that revenue talks.
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.
At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.
Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.
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