Trabalho apresentado pelo InterAntar no SCAR 2022 - Índia
Sílvia Dotta1, Fabiana Costa1, Francyne Elias-Piera2, Manu Bassoi3, Vanessa Carmo1, Thiene Cassiavillani1
1 Federal Univertity of ABC
2 Gelo na Bagagem Institute
3 Federal University of Rio Grande do Norte
The role of the Antarctic and Arctic regions in maintaining the Earth’s heat balance and living conditions is not fully recognized by the general public.
We hypothesise that expanding the media universe of the polar regions makes it possible to favour the perception of its importance in the conceptual horizon of non-specialised audiences.
This work aims to create a transmedia system to facilitate knowledge and awareness about the polar regions, expanding the potential for education and scientific dissemination of Antarctic themes.
A transmedia system is a narrative context distributed on various media platforms such as comics, movies, books, games, etc. The languages that we use are diverse and adapted to different media. We've created the media franchise 101 questions about the polar regions: Antarctica, the Arctic and Climate Change and within it is production of a printed book, an e-book, a video channel (Tik Tok), and an audiobook distribution channel.
Access to scientific information in an accessible language can lead citizens to better understand this information and how it is applied to their well-being (directly or indirectly), making them participate more effectively in decision-making. Therefore, it is necessary to promote a comprehensive and accessible language about scientific information and critical capacity through different dissemination forms, serving different audiences.
Expanding different languages to access polar themes made it possible to reach different audiences, deepening their knowledge of Antarctica. In addition, the offer of varying media materials boosted the interest of teachers in dealing with the topic in the school curriculum.
