Today, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far as content and conversion strategies.
00:00 - Intro
00:20 - Paid Ads Do Work
00:40 - First Tip On Conversion - Up sales and down sales
01:08 - First Tip On Campaign - Creative
01:38 - Adbeat to look at other display ads
02:32 - Helping people first as a strategy
02:44 - Olay as an example
04:15 - Final Thoughts
05:00 - Outro
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