I made a big mistake which cost me a really good, high-income client.

Here's the story!

I helped them create their content marketing strategy on a couple discovery calls but I never made them an offer.

So they ended up hiring somebody else to handle their content - which unfortunately ended up losing them a lot of money because they picked the wrong service provider.

I truly believe that we're here to provide value and serve, first and foremost.

However, I also realized that making the right offer is part of serving. Else, they might end up working with the wrong person.

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