UTM Facebook Ads How to CORRECTLY Set Up UTM Parameters

In this video, I'll show you how to set up UTM parameters for Facebook Ads. This is a critical step if you want to track your sessions in Google Analytics 4, Shopify, or any other tracking software you use.

UTM Parameter that I use:
utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.name}}&utm_content={{adset.name}}_{{ad.name}}

Document from the video:
[ Ссылка ]

00:00 Introduction
00:41 What is a UTM Parameter
03:41 How to set it up
04:36 How to track sessions with UTM Parameter

If you want my agency to help you scale your brand with done-for-you: Meta ads, CRO, and Klaviyo email marketing, book a call here: [ Ссылка ]

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