Leverage account data, buyer insights and AI to create always-on personalized buying experiences.
It’s undeniable that Account Based Marketing (ABM) is the B2B strategy to implement in 2021 for organizations that want to ignite growth. However, while the B2B landscape continues to evolve, there isn’t much consensus in the industry around how to start and scale ABM.
In this session, Andres Marquez, Sr. Portfolio Marketing Manager at Dun & Bradstreet and Ben Coffee, Director of Demand Generation at LiveRamp go over:
– Implementing a phased ABM rollout at your organization
– How LiveRamp 2Xed account reach, drove higher engagement and 4Xed MQL creation
– How to measure results and motivate adoption inside your organization
