The Board of Control for Cricket in India (BCCI) is set to earn Rs 48,390 crore from the sale of IPL 2023-27 media rights after the 3-day auction in Mumbai. The figure of Rs 48,390 crore, an unprecedented number in Indian sports broadcast industry, is nearly 3 times the price (Rs 16,347.50 crore) at which the richest cricket board sold the media rights for the previous cycle (2018-22) in 2017, highlighting the value of the brand IPL that has exceeded expectations in terms of its growth.
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In a stunning validation of the market buzz that digital is the future, the digital rights was sold for a cumulative amount of Rs 23,758 crore while the TV rights for the Indian subcontinent were sold for Rs 23, 575 crore for 410 matches over a period of 5 years, which amounts to Rs 57.40 crore per match.
Notably, Disney Star retained the TV rights while Viacom18 bagged the digital rights for the Indian subcontinent for a whopping sum of Rs 20,500 crore which amounts to Rs 50 crore per match. Subscribe to India Today for NEW VIDEOS EVERY DAY and make sure to enable Push Notifications so you'll never miss a new video.
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