This audio is posted for reference/research purposes and historical record.

Music/Entertainment 'Blink 102.7', received lower ratings than FM TALK 'WNEW' and after less than six months, the station fired most of the staff and changed its branding to "102.7 Blink FM: Music Women Love".

October 2003, adopted a more mainstream adult contemporary format.

By November 2003, the station adopted an "all Christmas music, all the time" format.

On December 26th, 2003, at 10:27am WNEW became 'Mix 102.7'. Ratings continued to be among the lowest of any major station in New York City

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