Learn How To Identify Your Target Market with this detailed Audience Research Process.

0:00 How To Identify Your Target Market (Audience Research Process)
0:44 How To Identify Your Target Market
1:59 Step #1: Define Target Market Demographics
3:44 Step #2: Uncover Target Market Pyschographics
4:47 Step #3: Develop Your Audience Persona
5:37 Step #4: Map The Customer Journey
6:48 Step #5: Identify The Challenges & Pain-Points
7:57 Step #6: Uncover Audience Emotions W/ Reviews
9:11 How To Use Target Market Segmentation

By the end of this video, you’ll know how to identify your target audience and target market segmentation with this detailed target market research process.

First, you’ll learn how to uncover your target market demographics and how this audience analysis process paints the foundational picture.

Next you’ll discover how to uncover your market psychographics to understand their personality.

Then you’ll learn how to create and audience persona (or buyer persona) to bring your audience to life before mapping the customers journey and defining their challenges and pain points.

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