The business of music in India has come a long way from the Bollywood dominated days of the previous decades. Indie music is turning more and more viable for musicians. A couple of weeks ago, I talked to Dhruv Singh, from Pagal Haina about building up epic indie acts like Pratik Kuhad and Peter Cat Recording Company - check out that episode if you haven’t. To continue my exploration of the extant indie music scene, today I’m talking to Soumini Sridhara Paul, VP at Hungama and the woman behind the 10-year old digital music platform Artist Aloud. Soumini has spent 20 years repping musicians, creating revenue streams, and launching albums.
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