Michael, an NP with extensive experience in geriatric medicine and exercise science, is the new owner of an independent practice specializing in weight loss medicine, functional primary care, and hormone therapies. Here, he speaks with Justin about the growing pains of his new clinic and how to make the most of his time and startup capital. This conversation highlights the importance of marketing in the growth of medical businesses, and how to tailor service menus based on the needs of served communities.

Our latest episode is an ideal case study for regimented business development. Learn how to transform your practice from a “shell” into a thriving presence within your regional market. Topics include vendor vetting processes, real estate acquisition, digital outreach, and more.

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