In this video, I’m going to show you 6 principles to follow when developing your brand messaging strategy.

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So what is a brand messaging strategy anyway, and how do you go about nailing one?

I’m going to uncover the biggest misconception about brand messaging and what pro brand strategists do instead.

With that, here’s what you’re going to learn

First, I’ll break down the importance of your brand messaging strategy in comparison to your visual brand.

Then, We’ll jump into the 6 principals you need to follow to develop an effective messaging strategy.

You’ll find out about the brand messaging myth, what a brand messaging framework is, hierarchy in messaging, the role of brand voice and brand personality, what your message sells and the tool you need to develop.


Want to dive deeper? Check out the full article below.
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0:00 Nail Your Brand Messaging Strategy With These 6 Principles
1:58 Brand Messaging Definition
3:02 Principal #1 - The Core Message Myth
4:50 Principal #2 - Use A Brand Messaging Framework
6:13 Principal #3 - Use Brand Messaging Hierarchy
8:13 Principal #4 - Lace Your Brand Voice With Personality
9:03 Principal #5 - Sell The Outcome
10:43 Principal #6 - Develop A Brand Messaging Guide

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