Welcome to WTF 2020 How to Pivot in the COVID 19 Shit Show! With your y host on the TotalPicture Podcast, Peter Clayton.


I can’t think of an industry that has been more decimated over the past 9 months than the hospitality and restaurant industry. And as someone who values inspired and delicious food in equally inspired environments, I’m truly concerned that many of the independent restaurants will not survive this pandemic. One of the true charms and advantages of places like New York City has always been the incredible number and diversity of restaurants in every neighborhood and on virtually every block.


Today I’m joined by Ken Rubin Chief Culinary Officer at Rouxbe Online Culinary School in New York City. Ken is a Chef • food anthropologist • educator • thought leader, an internationally recognized culinary, education and media executive with interest and expertise in training & development, culinary wellness, online & mobile learning, culture and behavior change, lifestyle health, ethnography, nonprofit advocacy, plant-based products, media and content strategy, food-centered design, AI, robotics, product R&D and sensory analysis.


Rouxbe is the world’s leading online culinary school. Since 2006, over 600,000 people have learned to cook better with Rouxbe. Partners and clients include Marriott International, Four Seasons, Accor, Hyatt, Compass USA, Wegmans, Trilogy Health Services, Forks Over Knives, and many others.


Ken, welcome to the TotalPicture Podcast, thank you for taking time to speak with me today.


Is it still doom and gloom in the restaurant world in New York City? What’s Happening?


Like I said in the open, Rouxbe partners with many of the leading hotel chains – what’s happening in that sector?


One of the reasons I wanted to talk with Ken is that Rouxbe has come up with an innovative idea, and I’m just going to read part of the press release…


Many companies across the country are looking for fun and engaging ways to celebrate their workforce this holiday season. With the standard big holiday bashes and fancy team dinners tabled (pun intended) this year, companies are struggling to find solutions that celebrate all that was accomplished and show appreciation for their employees in the midst of this pandemic. Enter Rouxbe, the world's leading online culinary school. With Rouxbe, teams can gather for a virtual dinner, complete with connecting over ingredients, learning about colleagues' kitchen skills (or lack thereof), and enjoying a well-deserved meal together.


Okay Ken, let’s unpack this. I think this is a terrific idea, but how does it work?


Rouxbe
offers courses developed by a team of world-class chef educators and former culinary school executives. For anyone looking to learn cooking basics, expand their skills, gain confidence in the kitchen or to create more nutritious meals, Rouxbe has plenty of options.
Rouxbe’s 2020 virtual holiday party guide:

● Choose a menu. Rouxbe offers hundreds of recipes to choose from, many with video tutorials. Here are a few recommendations for a 3-course meal:
○ Appetizer - Making a holiday cheese platter
○ Main - Spaghetti Aglio e Olio or Caprese-Style Steak
○ Dessert - Rich Caramel Sauce over vanilla ice cream
● Consider a few fun to make together to start the night!
● Send employees a gift card to their local grocery store. Consider adding an annual Rouxbe membership as the perfect holiday gift!

Bulk memberships are available for organizations and allow individuals to move at their own pace and select which topics interest them the most, from new recipes or knife skills, to how to make pasta or recreate menu items from their favorite restaurants.
RESOURCES:
Rouxbe: [ Ссылка ]

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