Read our new publication at www.adotat.com please. What's the best way to market the service industry to younger adults? Heather Vale of Performance Marketing Insider speaks with Tom Schulz, Senior Account Manager at Engage:BDR, about marketing in the nightlife vertical and hitting the 21-35 demographic. In this exclusive interview, find out what kinds of campaigns work best, how you can reach the right demographic, how to effectively use behavioral targeting, creative geotargeting, day/time parting and retargeting to increase your results, what tweaks need to be made to your website, the benefits of mobile campaigns and more. You can reach Tom directly at tom.schulz@engageBDR.com.
