00:00 - The Vertical SaaS Roadmap to Revenue Expansion
05:32 - Overview of Vertical SaaS and Investment Perspectives.
09:11 - Importance of Control Points in Vertical SaaS.
13:28 - Case Study of Cloud Beds: Product Evolution and Market Strategies.
21:10 - Service Titan's Journey and Product Decision-Making.
32:01 - Framework for Evaluating New Product Opportunities.
34:51 - Adjusting Strategies in the Current Economic Environment.
39:00 - Balancing Core Business Focus with New Product Development.
43:25 - Customer Engagement in Product Development.
47:54 - Reflections on Product Launch Successes and Failures.
1:01:21 - The second session - James Wilton, Pricing and Packaging Strategies.
1:02:21 - James Wilton's Expertise in Pricing and Packaging Strategies.
1:03:07 - Importance of Capturing Value in Pricing Strategies for Vertical SaaS Products.
1:04:03 - Effectiveness of Strategic Pricing in Boosting Profit Margins.
1:05:04 - Challenges in the Value Capture Process in Pricing.
1:05:41 - Perceived Value versus Actual Value in Pricing.
1:06:48 - Willingness to Pay and Its Relation to Perceived Value.
1:07:53 - Impact of Competitors and Budget on Pricing.
1:08:56 - Setting Target Prices and Challenges in Assessing Willingness to Pay.
1:09:37 - Challenges of Charging Different Prices Based on Customer Segments.

Join top industry experts November 30th to learn how vertical SaaS companies can leverage a multi-product strategy to increase their value, boost their revenue, and, ultimately, conquer their niche. This event will contain two insight-filled sessions.

10AM PT
How to Build a Winning Multi-Product Strategy & Conquer Your Niche — Cloudbeds Case Study
Discover how Cloudbeds grew from an online booking engine into a comprehensive hospitality platform. Then, tap into Tidemark’s expertise in vertical SaaS to discover the traits that enable best-in-class SaaS companies to scale.

11AM PT
Pricing and Packaging Your Vertical SaaS Offerings — The Smart Way
Join James Wilton, a seasoned SaaS strategist with over a decade of experience, at this high-value session where he’ll share the main principles of effective SaaS monetization alongside a “how to” guide for building your value-based pricing strategy.

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