Justin Welsh addresses the challenges the Sales and Marketing teams at PatientPop encountered as they tried to tackle multi-touch attribution, and how they went about measuring attribution in a way that worked well for them.

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We are on a journey at Refine Labs to help companies optimize their revenue model. We’ve spent the last four years perfecting the process at rapidly growing early- and growth-stage companies. The final product, our Revenue Engine Optimization formula, is a unique combination of Revenue Operations, Growth Marketing, and Buyer Enablement, which has been proven to accelerate business growth and new customer acquisition with a focus on pipeline velocity.
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