Panel Discussion at Leaders in Sport, London 2023: Scottish Rugby’s Kerry Halliday, Head of Group Ticketing and Customer Engagement, and Welsh Rugby Union’s Matt Clarke, Head of Ticketing discuss the profound impact of Tixserve’s digital ticketing solution and its robust data capabilities on their respective organisations.

In this video, Kerry and Matt focus on the valuable data insights they have gained since adopting Tixserve's digital ticketing solution.

Tixserve's digital ticketing delivery solution has transformed the landscape for the UK's Rugby Unions. This video showcases how the Welsh Rugby Union (WRU) and Scottish Rugby leverage Tixserve's data capabilities to revolutionise their ticketing operations. By overcoming data challenges, they have gained invaluable insights into fan preferences, leading to enhanced engagement and personalised experiences. With unprecedented visibility into fan demographics, targeted marketing efforts have amplified, driving attendance rates and revenue growth. Furthermore, Tixserve's platform has extended inclusivity across all facets of Welsh Rugby, with opportunities for other sports sectors like football, developing a new era of data-driven sports management.

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