How to create the custom metrics hook rate and hold rate in the Meta/Facebook ads manager.
For UGC or video ads, it's important to analyze the hook rate and hold rate. These metrics help us understand how well the ad captures and retains viewer attention. this is really vital to knowing whether your creatives hooks are working, how well your video resonates with viewers and if your video/UGC content piece is valuable to the viewer and they continue to watch. Your average hook rate should be anywhere from 20-30% and average hold rate from 8-12% anything lower than these you should look at the structure of your content piece and try to implement changes, although if the ad is performing and generating a positive ROI that you are happy with just leave it run and see how you can implement changes to make the next one even better.
