Several future trends are colliding or combining to create significant change for the chemicals industry, and many of the established players are becoming increasingly aware that tomorrow's industry will look very different from how it does today. This short animation by PwC's Strategy& looks at the changes ahead, foreseeing some degree of break-up of the traditional specialties, and the emergence of a number of new ways to play. To be successful in the future, industry players will need to be much clearer about how they create value for customers in ways that their competitors cannot, and build the capabilities that will allow them to win over time.
