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Discover how Kiru, founder of The Divine Foods, transformed his vision into a thriving D2C food startup on this episode of the Tamil Startup Podcast. We delve into the evolution of "The Divine Foods," their approach to superfoods, and the ins and outs of the D2C journey. Kiru shares valuable insights on securing initial investments, handling company registration, and leveraging funding opportunities with StartupTN and Tanseed. Find out how influencer marketing compares to performance marketing, and learn about the challenges and strategies in customer service and product planning.
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0:00 Comming up!
00:52 Intro
2:06 About "The Divine Foods"
5:37 The Super Foods
7:16 D2C Journey!
13:45 The Back Story!
17:43 Initial Investments ?!
21:12 Documents for USA!
26:09 Compay Regisatrtion!
29:00 StartupTN & Tanseed Funding!
33:09 Influencer VS Performance Marketing!
40:04 How StartupTN helps?
42:34 Next Funding Round - Celebrity Investment!
46:31 Funding Process!
53:25 New Products: Market Need or Planned?!
1:00:05 Going offline possible?
1:05:46 Affordable?!
1:08:21 Google Reviews & Delivery & Customer Service!
1:16:25 Sweet in any way is not healthy?!
1:19:43 Fake Orders & Location matters?!
01:24:54 D2C Will Grow
01:27:46 Winding up
Editing Partne Bloom social⤵︎
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About Being Scenius Podcast:
Being Scenius Tamil Podcast is a podcast that features interviews with successful people from Startups, Entrepreneurship, Content Creation, and more. Learn from successful people, get inspired, and achieve your goals.
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