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Hello I'm Mike Zima and welcome to this Shopify Marketing Tutorial. In this video I'm going to show you how to set up Facebook Pixel for your Shopify Store.

You’ve already learned how to set up your Facebook Ads Account, how to set up your Facebook Pixel, and how to understand your Facebook Campaign Structure. It’s time to understand your biggest asset: your customers. Setting up your Facebook Audiences can be the secret behind an amazing campaign full of successful traffic and high conversion rates.

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1️⃣ Course Navigation

0:00 | Welcome
0:38 | ▶ How many active users on facebook?
1:16 | ▶ Who to target on facebook ads?
1:50 | ▶ How to make creative ads on facebook?
2:21 | ▶ How to create an audience in facebook ads?
2:31 | ▶ Facebook Ads Custom Audience
2:47 | ▶ Facebook Ads Lookalike Audience
3:07 | ▶ Facebook Ads Saved Audience
3:28 | ▶ Facebook Special Ads Audience
3:57 | ▶ How to create a custom audience on facebook?
5:28 | ▶ How to create a lookalike audience on facebook?
6:18 | ▶ How to create a saved audience on facebook?
7:59 | ▶ Can you use google analytics for facebook?
9:39 | ▶ How to access audience insights on facebook?
10:43 | ▶ How to create facebook audience step by step
10:59 | STEP 1: Sign Into Your Business Manager
11:06 | STEP 2: Go to the Audience Manager
11:15 | STEP 3: Create Your Audience
11:26 | STEP 4: Write Down the Specifics

2️⃣ Meet Mike Zima

Hi, I am Mike and I am also the co-founder of Zima Media, a Shopify marketing agency focusing on SEO, Google Ads, Linkedin Ads, Facebook Ads for eCommerce stores with over 1000 reviews.

What makes Zima Media different is that we are completely decentralized, meaning we have eliminated overhead such as office bills, allowing us to offer affordable, quality digital marketing services to our clients—thereby lowering the bar of entry for small businesses.

3️⃣ Social Media Links

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