Lekcja 31 - Dostosowywanie strategii marketingowej - Kreatywne Pisanie Jak Napisać Bestseller (PL)
Jak dostosować swoją strategię marketingową, aby zwiększyć zasięg i sprzedaż książki? W tym odcinku omówimy, jak analizować efektywność swoich działań promocyjnych i wprowadzać zmiany, które przyniosą lepsze rezultaty. Dowiesz się, jak testować różne kanały promocji, docierać do nowych grup odbiorców i optymalizować swoje działania marketingowe. Zobacz, jak elastyczność w marketingu może przyczynić się do sukcesu Twojej książki!
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BIBLIOGRAFIA
• Książki
1. Baker, C. (2014). Writing Your Best Seller: The Ultimate Guide to Writing a Book That Sells. New York: Random House.
2. King, S. (2000). On Writing: A Memoir of the Craft. New York: Scribner.
3. Gerrold, D. (2016). Worlds of Wonder: How to Write Science Fiction and Fantasy. New York: Tom Doherty Associates.
4. Zinsser, W. (2006). On Writing Well: The Classic Guide to Writing Nonfiction. New York: HarperCollins.
5. Patterson, J. (2008). The Writing Life. New York: Little, Brown and Company.
6. Rosenfeld, L. (2013). The Ultimate Guide to Writing and Selling Your Book: From Idea to Publication. Chicago: The Writers’ Workshop.
7. Gallo, C. (2016). Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds. New York: St. Martin’s Press.
8. McKee, R. (1997). Story: Substance, Structure, Style, and the Principles of Screenwriting. New York: HarperCollins.
9. Cameron, J. (2016). The Artist’s Way: A Spiritual Path to Higher Creativity. New York: TarcherPerigee.
10. Bly, R. W. (2005). The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells. New York: Holt Paperbacks.
11. Baker, A. (2015). The Creative Writer’s Notebook: 50 Ideas to Spark Your Imagination. London: Bloomsbury Publishing.
12. Brown, B. (2015). Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. New York: Random House.
13. Fishman, J. (2014). Publish Your Book: Proven Strategies and Resources for the Self-Publishing Author. New York: Routledge.
14. Weller, K. (2019). The Book Marketing Bible: A Guide to Building Your Author Platform and Selling More Books. Boston: Morgan James Publishing.
15. Cummings, A. (2020). Self-Publishing for Dummies. Hoboken, NJ: Wiley.
• Artykuły i blogi
16. Harris, J. (2021). “The Importance of a Strong Book Title.” The Creative Penn. [online] Available at: thecreativepenn.com.
17. Reynolds, J. (2022). “Marketing Strategies for Self-Published Authors.” Writer’s Digest. [online] Available at: writersdigest.com.
18. Woolf, V. (2018). “How to Build a Writing Routine.” The Write Life. [online] Available at: thewritelife.com.
19. Lutz, M. (2023). “The Art of Editing: Tips from Professionals.” The Writer’s Chronicle. [online] Available at: awpwriter.org.
• Materiały online
20. Gallo, C. (n.d.). “The Art of Storytelling.” TED Talks. [online] Available at: ted.com.
21. Brown, B. (n.d.). “Building a Brand as an Author.” CreativeLive. [online] Available at: creativelive.com.
22. Patterson, J. (n.d.). “How to Write a Bestseller.” MasterClass. [online] Available at: masterclass.com.
