Following the end of World War Two, Chrysler Corporation wanted to expand overseas and build a global empire to rival GM and Ford. Under Lynn Townsend, Chrysler reached out to Simca of France, Barreiros of Spain, and Rootes in the UK- first buying a stake, then becoming majority shareholders, then taking over- they created their new overseas division: Chrysler Europe. But after just 15 years the whole thing had collapsed into ruin and had to be nearly given away. What happened?
Find out in my first documentary video- looking at a variety of sources, production figures, and the cars themselves. I’ve tried to piece together the complicated story of how America’s Number 3 automaker built up an impressive catalog of overseas holdings that they either neglected, never took advantage of, or failed to properly understand either the people they had to work with or the customers they were selling to. This is the story of Chrysler Europe:
Written and Directed by Super Adventure
With Bibliography (and bloopers) at the end of the video!
Share your thoughts, opinions and questions! And if you would- SUBSCRIBE!!!
