All of the data, connectivity, social involvement and technology now driving brand communications really is aimed at a very human, non-technological objective -- a more intimate understanding of the customer and more personal contact with her. Now we talk about a 'customer journey' instead of a 'purchase path,' a 'consumer experience' with the brand rather than a series of interruptive 'touchpoints.' But how are all of the numbers and the inputs adding up to this so-called "one true view" of the customer? What are brands learning about them we didn't already know? Are brands really giving the customer a new and different kind of authority than they did before? Is the customer centric view something more real than a talking point? And once we get beyond the buzzwords, how is our heightened understanding really being deployed across different products and brands?
MODERATOR
Adam Lavelle, CEO, core audience, Chief Strategy Officer, iCrossing
PANELISTS
Phil Davis, CEO, Rapleaf Diane Kegley, CMO, RichRelevance Vejay Lalla, Partner, Entertainment, Advertising, and Promotions Group, Davis & Gilbert LLP Paula Wang, Senior Manager, Marketing Platforms, Cisco Systems
