What are the best trust-building strategies for marketers? In this episode of Revenue Rockstars, Greg welcomes Seth Godin, best-selling author and entrepreneur, to talk about how to build trust with customers and how marketing, sales, and revenue growth tactics have fundamentally changed over the years.
Seth speaks on why customers have a lack of trust in brands these days and how to regain the trust of brands and consumers by making a better product/service. He explains what marketers can do to impact the product and integrate successful unique storytelling into your marketing strategy. Seth and Greg also highlight the importance of demonstrating empathy, trustworthiness, and deeply understanding your target market.
Plus, Seth shares his candid thoughts on the difference between being marketing-driven and being market-driven and why consistency is more important than authenticity.
“If you don’t have an experience, you don’t really have a customer.” - Seth Godin
Audience Questions Answered:
How do you find your authentic marketing voice to build trust?
How do you reach out to a cold contact?
In organizing marketing for growth, what is the biggest change in how marketing organizations are built?
What words should I use to brand myself? Quality? Unique? Luxury?
What is the role of thought leadership in a B2B marketing mix?
Why are CMOs’ tenures decreasing?
How can marketers involve cross-functional teams in their marketing strategy?
How can I get CEO buy-in on a marketing tactic?
How do you use personas to describe your target customers?
And more!
“Authenticity is nonsense.” - Seth Godin
