For more information, visit: [ Ссылка ] In trademark law, “trademark dilution” refers to an instance in which the distinctiveness and impact of a trademarked brand are reduced. Trademark dilution can take a number of forms, including blurring, tarnishment, and genericization. Many countries including the United States have laws which are designed to prevent trademark dilution, and to give companies guidelines for protecting their individual trademarks. Since a trademark is a unique and powerful thing, companies take dilution of their brands extremely seriously.
