Tobias Frere-Jones and Claudia de Almeida look at lettering in the public environment and discuss type selection, composition, layering, design systems and methods. View full course here: [ Ссылка ]

This is the fourth course in The Complete Typographer program by SVA. Typography in Graphic Design covers the role of typefaces as cultural artifacts and how the influences and concerns of the day are reflected in type vernaculars. Very fine detail on font characteristics will also be explored (stroke widths, x-heights, serif qualities, etc.) and how these affect usage and emotional impact. Choosing the right typeface for a project and mixing typefaces in a design will be explained in depth.

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