Hello dolls, 🌼
and welcome to "Explaining 1970s Fashion"!
We're finally venturing into another, my second favorite, decade: Welcome to the 70s!
Fashion in the 1970s was all about expressing individuality and breaking conventions. Vogue famously declared, "There are no rules in the fashion game now," reflecting the era’s departure from traditional styles due to a surge in affordable, synthetic clothing. The decade saw a mix of mini skirts, bell-bottoms popularized by the hippie movement, and the glam rock and disco influences that introduced platform shoes, vibrant colors, and shimmering fabrics.
The 1970s also embraced a range of trends: fitted blazers, mini and maxi skirts, hot pants paired with tight tees, and flared pants. Pastel shades gave way to bolder colors like rust and tangerine. Platform shoes, including clogs and sandals, were popular, as were boots in diverse styles, from Go-go to granny boots.
By 1974, T-shirts had evolved from being merely underwear to a fashion staple, featuring elaborate designs like slogans and sports team logos. The early 1970s’ loose, flowy shirts gave way to more fitted tops, signaling a shift in style.
As the hippie look faded by the mid-1970s, casual fashion remained prevalent, with women favoring sweaters, T-shirts, cardigans, and denim.
Bell-bottoms were a true hallmark of 1970s fashion. The wider the flare, the more pronounced the effect. Whether worn to make an entrance on the boulevard or dancing beneath the lights of a chic nightclub, bell-bottoms added an unmistakable flair. Paired with a fitted tee or an elegant blouse, they created a look that was both classic and effortlessly stylish.
By 1973, androgynous glam rock fashion had become mainstream among young British people of both sexes. Unisex outfits with minimal differences between men’s and women’s clothing became popular, with colors like cream, burgundy, brown, and orange.
The '70s were a golden era for fashion designers and boutiques that pushed boundaries and captured the spirit of the time. Halston was a major player, known for his minimalist yet glamorous designs. His flowing dresses, one-shoulder gowns, and ultra-luxurious fabrics became disco staples, especially for celebrities like Bianca Jagger and Liza Minnelli.
In London, Biba was a legendary boutique that defined the '70s look with its mix of Art Deco, boho, and glam rock styles. Founded by Barbara Hulanicki, Biba attracted fashion-forward crowds with its dramatic silhouettes, crushed velvet fabrics, and dark, moody color palette.
Women like Stevie Nicks and Farrah Fawcett were style icons with their unique and wonderful looks which inspired many young women.
So, that’s the '70s for you—a decade that *didn’t hold back*. Whether you’re into the boldness of glam rock, the freedom of boho chic, or the disco diva energy, the '70s left a lasting impact on fashion that still resonates today. So tell me, which '70s trend would you rock right now? Let me know in the comments, and as always, don’t forget to subscribe for more style inspo! Catch you later, dolls!
All my lovin,
xx Emma 💌
Always remember that you are beautiful with & without makeup and that you don't need a lot of clothes to dress vintage! ⭐️
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⭐️ Hello dear dolls and welcome to my channel! My name is Emma Rosa Katharina and I'm making videos all about 1960s & 1970s fashion, makeup, music and pop-culture. I had a baby last spring and I'm uploading vlogs regularly sharing our life as a young family with you.So if you fancy the spirit of these long lost days I wanna welcome you to my world! On this channel, I upload videos every week surrounding topics such as vintage fashion, thrifting and all about the people that made the 60s & 70s so wonderful. So if you're looking for a little time travel back to the days of The Beatles, The Doors and the Rolling Stones I am happy to welcome you to my world! ⭐️
If you made it this far though my description box comment "She's so 20th century, She's so 1970s" 💌
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Explaining 1970s Fashion
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