Should AI influencers be given sports and nutrition sponsorship deals?

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Aitana Lopez is the most popular of the new wave of realistic-looking AI influencers and the agency that created her say they are making thousands a months from her. We visit the Barcelona-based creators of Aitana - the most popular and highest earning AI Instagram model to find out how they curate and create her life which is followed closely by 330,000 followers.

00:00 On a location shoot with Aitana’s creators
00:50 Behind the scenes of the AI maker
02:02 The final pictures
02:27 Aitana’s adverts
02:40 Other AI models
03:13 Critics of AI influencers
03:30 Danae Mercer
04:35 The future of AI models

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Reporter/Producer: Joe Tidy
Camera/Producer/Editor: Alvaro Alvarez
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