At the BRITE '12 conference, Professor Zeynep Tufekci of the University of North Carolina discusses how the Internet was used by activists in the Middle East to document corruption and abuse and to coordinate during the Arab Spring uprisings. Techniques that effectively changed public discourse and perceptions about governments in the Middle East provide lessons about how the Internet can affect any organization.
The BRITE conference on brands, innovation, and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
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